We are delighted to announce that our new Victorian Pawnbrokers will officially be opening this Wednesday 22nd February, welcoming walk-ins and taking bookings every Wednesday to Sunday – and opening seven days a week very soon.
Located on Soho’s Dean Street, Mr Fogg’s Pawnbrokers exhibits an extraordinary display of unique artefacts collected from around the world. Discover a brand new signature cocktail menu in our THREE unique spaces: The Pawnbrokers Counter, The Strong Room and The Textiles Room. Bookings and all information can be found HERE.
We had a BALL at this year’s annual Christmas & Awards Party! On Monday 9th January, all teams across Inception Group, from bar staff to the support office, came together at the wonderful Ballie Ballerson. We celebrated each venue with a well-deserved awards cerem0ny and partied the night away with a bright & colourful dress code, live DJ, fiery cocktails and two ball pits.
For a sneak peek of all the fun and to see some outrageously colourful outfits, press play on the video below!
We are thrilled to announce the launch of our latest addition to The Mr Fogg’s Collection – Mr Fogg’s Pawnbrokers! Find out more HERE.
Located at 50 Dean Street, this adventurous new Soho cocktail bar will be the mysterious Victorian ‘pawn shop’ of Phileas Fogg’s wayward half-brother, Frank Fogg. Made up of three spaces – The Pawnbrokers Counter, The Strong Room and The Textiles Store – it will exhibit an extraordinary collection of eccentric cocktails, cabinets of second-hand curiosities and peculiar pledged possessions collected from around the world. Bookings are now open from Wednesday 22nd February HERE.
We look forward to welcoming you to our very first Mr Fogg’s site in Soho!
Taking cocktails to new heights with Cahoots! This year, we had lots of fun creating the concept behind ‘the first cocktail shaken in the sky’ via aerobatic wing walking. In keeping with our post war-themed brand, it was shaken on top of an original 1940s Boeing Stearman biplane, over a private WW1 airfield in the Cotswolds. Reaching soaring heights of over 2500 feet; flying up to 150 miles per hour; defying gravity with loop-the-loops; propelling against the full force of the wind – it finally made its way safely back down onto solid ground and freshly poured into a glass.
Everyone involved in this successful campaign, from the marketing and design teams to the talented team of bartenders, were truly on cloud nine to see the cocktail taken to the sky! This cloud-topped cocktail, the Wing Walkers’ Fuel, is now served and available to enjoy in Cahoots exclusively until the end of November.
Read more about our creative campaign here.
A few years ago, we sent cocktails to space. This year, we dropped them to the bottom of the sea for 193 hours – presenting Mr Fogg’s first ever sea-aged cocktail! Joining forces with Hendrick’s Neptunia Gin, the Inception Group Marketing Team had lots of fun producing this video in Devon this summer and overseeing the activation from start to finish.
This limited-edition nautical cocktail was available exclusively throughout October at specific Mr Fogg’s venues, served inside small treasure chests – just like the one Mr Fogg had ‘discovered’ under the sea! Thank you to all the adventurers who tested the waters and tried it themselves. Read more about the story behind Mr Fogg’s nautical discovery here.
Earlier this year, Cahoots won Best New Site in the Publican Awards 2022! The extension of our 1940s station-themed cocktail bar impressed the judges with its authentic storytelling, after our innovative and hugely successful ‘Own the Bar’ launch campaign for the opening of the Ticket Hall & Signal Station, next to the original Underground space in Kingly Court, Soho.
In July, we were awarded ‘Bar of the Year’ for our newly opened London Gin Club site on Soho’s Great Chapel Street, as voted by the members of the public in the London Lifestyle awards.
In October, our CFO at Inception Group, Joseph Evans, was delighted to accept the ‘Breakthrough Brand’ award for Mr Fogg’s at Peach 20/20 Hero & Icon Awards 2022. Pictured next to Shamil Thakrar (fellow winner and co-founder of the brilliant Dishoom).
A huge thank you to all our internal teams and the external support involved in helping us achieve these titles. Here’s to winning many more awards over the next year and beyond!
In August 2022, we were overjoyed to have become the new leaseholders of 50 Dean Street, Soho, where we will be opening a NEW Mr Fogg’s in early 2023.
We are very excited to be bringing Mr Fogg’s to such a prime location in Soho and we can’t wait to reveal the very unique concept that we’ve imagined for this space.
Stay tuned in the new year to find out more about our eighth Mr Fogg’s venue!
It’s been nearly a month since we launched our latest addition to Inception Group: a unique all-day bar experience inside the iconic Grade II* listed Battersea Power Station: Control Room B! For the first time in history, guests are now able to step back into the 1950s and sit amongst its original control panels, dials and switchgear racks, whilst enjoying a delicious cocktail. Find out more HERE.
Open every day of the week, patrons can soak up the rich history of this iconic location, which once controlled one-fifth of all London’s power, whilst enjoying a selection of champagnes, coffees and light bites by day and a signature menu of high-voltage cocktails by night. View drinks menu HERE.
If you haven’t visited already, we look forward to welcoming you to Control Room B very soon. Opening out onto the main Turbine Hall and situated on its own private mezzanine within Battersea Power Station, you won’t be able to miss it!
NEW VENUE ALERT! We are thrilled to share some very exciting news across the group, including the launch of our latest addition to The Mr Fogg’s Collection – Mr Fogg’s Apothecary! Find out more HERE.
Located on Brook Street in Mayfair, this new Victorian cocktail bar will be home to a collection of tinctures, tonics and remedies from around the world, all in the form of delicious cocktails served in medicinal bottles. Book any night from Wednesday 1st June HERE.
In other Mayfair news, we have recently reopened Mr Fogg’s Secret Garden with a stunning summer makeover, transforming it into a tranquil Mexican hacienda-style hideaway behind Berkeley Square. Complete with outdoor heating, a retractable roof and vibrant flower displays, book an outdoor table from Wednesday to Saturday HERE.
Over in Fitzrovia, discover our newly-transformed, wisteria-filled Treehouse upstairs at Mr Fogg’s House of Botanicals, featuring a floral-inspired cocktail menu to match. To book a Treehouse table from Thursday to Sunday, click HERE.
