Skip to main content

Inception Group’s 15th site to launch in Borough Market…

By Inception Group, Mr Fogg's, News
Exciting announcement! We are delighted to share the news of our latest venture in the heart of Borough Market. Situated at 20 Stoney Street, SE1, this remarkable addition will mark Inception Group’s 15th site.
Charlie Gilkes, our co-founder, couldn’t contain his excitement: “We have just finalized the lease for this incredible site, brimming with character and nestled within an old railway arch. Located at the heart of Borough Market, we have ambitious plans to introduce an original and unforgettable bar concept to this renowned destination.”
Stay tuned as we will reveal the proposed concept and name for 20 Stoney Street later this year!

Launching Mr Fogg’s Hat Tavern & Gin Club this July…

By Inception Group, Mr Fogg's, News
We are thrilled to announce our latest addition to The Mr Fogg’s Collection on Soho’s Great Chapel Street – The Hat Tavern & Gin Club! Bookings are now open from Wednesday 5th July.
Found opposite the renowned Henry Heath’s Hat Factory, you’ll find The Hat Tavern on the ground floor with exquisite bar snacks, alongside an impressive selection of draught beers, ales, punches and expertly crafted cocktails. Beneath, discover our secretive Gin Club, which will house Mr Fogg’s vast collection of fine gins and hats of all shapes and sizes.
Find out more about our second Mr Fogg’s site in Soho HERE.

Inception Away Day 2023

By Inception Group, News
This May, sixty of Inception Group’s managers headed to Athens, Greece, and embarked on our annual conference. As well as reflecting on key achievements of the past year, we identified areas for improvement and outlined our exciting future plans! True to Inception’s spirit, the group split into teams to participate in our annual group challenge, which involved engaging in team-building tasks throughout the city, drawing inspiration from Greek culture. After two action-packed days, brimming with adventure, unforgettable moments and inspirational experiences, the company trip served as a perfect platform to communicate key messages and foster connections between colleagues from different departments and venues.

Watch Mr Fogg shaking a cocktail on the slopes

By Inception Group, News
Introducing our latest activation for Mr Fogg’s with Grey Goose! Travel via your taste buds to the Auvergne-Rhône-Alpes, with a cocktail invented by Phileas J. Fogg himself whilst skiing and shaken 2000m high on the snowy slopes, upon one of his alpine adventures.
This invigorating Grey Goose Martini cocktail has been inspired by the glorious snow-capped peaks, from the crisp mountain air to the woody scent of the alpine forests, designed to awaken the senses.
‘A Sip of the Alps’ is currently available to try at selected Mr Fogg’s venues, served from a beautiful chilled Aspinal flask! Find out more HERE.

Best Pub/Bar Company Award 2023

By Inception Group, News
We are delighted to announce that Inception Group has won ‘Best Pub/Bar Company Award’ at the highly coveted MCA Retailers’ Retailer Awards, as voted by our industry peers. Shortlisted amongst the likes of Fullers and Greene King, each award is voted for by all the major hospitality industry leaders and we couldn’t be prouder to have received such fantastic recognition.
A huge thank you to everyone for playing a part in helping us achieve this award, from the support office to our on-site staff – it’s one big team effort!

Mr Fogg’s Pawnbrokers: Now Open!

By Mr Fogg's, News
We are delighted to announce that our new Victorian Pawnbrokers will officially be opening this Wednesday 22nd February, welcoming walk-ins and taking bookings every Wednesday to Sunday – and opening seven days a week very soon.
Located on Soho’s Dean Street, Mr Fogg’s Pawnbrokers exhibits an extraordinary display of unique artefacts collected from around the world. Discover a brand new signature cocktail menu in our THREE unique spaces: The Pawnbrokers Counter, The Strong Room and The Textiles Room. Bookings and all information can be found HERE.

Inception Christmas Party at Ballie Ballerson

By News
We had a BALL at this year’s annual Christmas & Awards Party! On Monday 9th January, all teams across Inception Group, from bar staff to the support office, came together at the wonderful Ballie Ballerson. We celebrated each venue with a well-deserved awards cerem0ny and partied the night away with a bright & colourful dress code, live DJ, fiery cocktails and two ball pits.
For a sneak peek of all the fun and to see some outrageously colourful outfits, press play on the video below!


Launching our first Mr Fogg’s site in Soho this February…

By Mr Fogg's, News

We are thrilled to announce the launch of our latest addition to The Mr Fogg’s Collection – Mr Fogg’s Pawnbrokers! Find out more HERE.

Located at 50 Dean Street, this adventurous new Soho cocktail bar will be the mysterious Victorian ‘pawn shop’ of Phileas Fogg’s wayward half-brother, Frank Fogg. Made up of three spaces – The Pawnbrokers Counter, The Strong Room and The Textiles Store – it will exhibit an extraordinary collection of eccentric cocktails, cabinets of second-hand curiosities and peculiar pledged possessions collected from around the world. Bookings are now open from Wednesday 22nd February HERE.

We look forward to welcoming you to our very first Mr Fogg’s site in Soho!

The world’s first cocktail shaken in the sky! On top of a plane…

By Cahoots, News

Taking cocktails to new heights with Cahoots! This year, we had lots of fun creating the concept behind ‘the first cocktail shaken in the sky’ via aerobatic wing walking. In keeping with our post war-themed brand, it was shaken on top of an original 1940s Boeing Stearman biplane, over a private WW1 airfield in the Cotswolds. Reaching soaring heights of over 2500 feet; flying up to 150 miles per hour; defying gravity with loop-the-loops; propelling against the full force of the wind – it finally made its way safely back down onto solid ground and freshly poured into a glass.

Everyone involved in this successful campaign, from the marketing and design teams to the talented team of bartenders, were truly on cloud nine to see the cocktail taken to the sky! This cloud-topped cocktail, the Wing Walkers’ Fuel, is now served and available to enjoy in Cahoots exclusively until the end of November.

Read more about our creative campaign here.


Mr Fogg’s Sea-Aged Libation: The first of its kind!

By Mr Fogg's, News

A few years ago, we sent cocktails to space. This year, we dropped them to the bottom of the sea for 193 hours – presenting Mr Fogg’s first ever sea-aged cocktail! Joining forces with Hendrick’s Neptunia Gin, the Inception Group Marketing Team had lots of fun producing this video in Devon this summer and overseeing the activation from start to finish.

This limited-edition nautical cocktail was available exclusively throughout October at specific Mr Fogg’s venues, served inside small treasure chests – just like the one Mr Fogg had ‘discovered’ under the sea! Thank you to all the adventurers who tested the waters and tried it themselves. Read more about the story behind Mr Fogg’s nautical discovery here.