Exciting announcement! We are delighted to share the news of our latest venture in the heart of Borough Market. Situated at 20 Stoney Street, SE1, this remarkable addition will mark Inception Group’s 15th site.
Charlie Gilkes, our co-founder, couldn’t contain his excitement: “We have just finalized the lease for this incredible site, brimming with character and nestled within an old railway arch. Located at the heart of Borough Market, we have ambitious plans to introduce an original and unforgettable bar concept to this renowned destination.”
Stay tuned as we will reveal the proposed concept and name for 20 Stoney Street later this year!
We are thrilled to announce our latest addition to The Mr Fogg’s Collection on Soho’s Great Chapel Street – The Hat Tavern & Gin Club! Bookings are now open from Wednesday 5th July.
Found opposite the renowned Henry Heath’s Hat Factory, you’ll find The Hat Tavern on the ground floor with exquisite bar snacks, alongside an impressive selection of draught beers, ales, punches and expertly crafted cocktails. Beneath, discover our secretive Gin Club, which will house Mr Fogg’s vast collection of fine gins and hats of all shapes and sizes.
Find out more about our second Mr Fogg’s site in Soho HERE.





We are delighted to announce that our new Victorian Pawnbrokers will officially be opening this Wednesday 22nd February, welcoming walk-ins and taking bookings every Wednesday to Sunday – and opening seven days a week very soon.
Located on Soho’s Dean Street, Mr Fogg’s Pawnbrokers exhibits an extraordinary display of unique artefacts collected from around the world. Discover a brand new signature cocktail menu in our THREE unique spaces: The Pawnbrokers Counter, The Strong Room and The Textiles Room. Bookings and all information can be found HERE.
We are thrilled to announce the launch of our latest addition to The Mr Fogg’s Collection – Mr Fogg’s Pawnbrokers! Find out more HERE.
Located at 50 Dean Street, this adventurous new Soho cocktail bar will be the mysterious Victorian ‘pawn shop’ of Phileas Fogg’s wayward half-brother, Frank Fogg. Made up of three spaces – The Pawnbrokers Counter, The Strong Room and The Textiles Store – it will exhibit an extraordinary collection of eccentric cocktails, cabinets of second-hand curiosities and peculiar pledged possessions collected from around the world. Bookings are now open from Wednesday 22nd February HERE.
We look forward to welcoming you to our very first Mr Fogg’s site in Soho!
A few years ago, we sent cocktails to space. This year, we dropped them to the bottom of the sea for 193 hours – presenting Mr Fogg’s first ever sea-aged cocktail! Joining forces with Hendrick’s Neptunia Gin, the Inception Group Marketing Team had lots of fun producing this video in Devon this summer and overseeing the activation from start to finish.
This limited-edition nautical cocktail was available exclusively throughout October at specific Mr Fogg’s venues, served inside small treasure chests – just like the one Mr Fogg had ‘discovered’ under the sea! Thank you to all the adventurers who tested the waters and tried it themselves. Read more about the story behind Mr Fogg’s nautical discovery here.
In August 2022, we were overjoyed to have become the new leaseholders of 50 Dean Street, Soho, where we will be opening a NEW Mr Fogg’s in early 2023.
We are very excited to be bringing Mr Fogg’s to such a prime location in Soho and we can’t wait to reveal the very unique concept that we’ve imagined for this space.
Stay tuned in the new year to find out more about our eighth Mr Fogg’s venue!

Mr Fogg’s was proud to pop up once again in London, this time the household of Phileas J. Fogg erected a Safari Camp in Regent’s Park for the world’s greatest restaurant festival with a British-colonial style tent filled with globes, maps and a taxidermy collection from various safari’s in Africa. Guests at the festival enjoyed World Class libations and a separate gin & tonic tent where a specialty barman from Mr Fogg’s Gin Parlour imparted his knowledge on the fine art of concocting the perfect gin & tonic with several flavoured tonics and botanicals.
We look forward to returning to Taste Of London in 2017!
Photos from the launch of the Safari Camp can be found on Mr Fogg’s Facebook page.

Inception Group and Mr Fogg’s are very proud to announce Peter from Mr Fogg’s Residence has won The Galvin Cup. The Galvin Cup is a internationally respected competition whereby the UK’s top mixologists go head to head in a bid to be recognised as the best shaker in the land! Competitors mixed cocktails for a panel of expert judges and Peter was crowned winner.
More information on The Galvin Cup can be found here – http://thegalvincup.co.uk/
All Inception Group bars are now 7 day a week businesses! Cahoots London, Barts, Mr Fogg’s Residence and soon to be open Mr Fogg’s Tavern!