Skip to main content

The world’s first cocktail shaken in the sky! On top of a plane…

By Cahoots, News

Taking cocktails to new heights with Cahoots! This year, we had lots of fun creating the concept behind ‘the first cocktail shaken in the sky’ via aerobatic wing walking. In keeping with our post war-themed brand, it was shaken on top of an original 1940s Boeing Stearman biplane, over a private WW1 airfield in the Cotswolds. Reaching soaring heights of over 2500 feet; flying up to 150 miles per hour; defying gravity with loop-the-loops; propelling against the full force of the wind – it finally made its way safely back down onto solid ground and freshly poured into a glass.

Everyone involved in this successful campaign, from the marketing and design teams to the talented team of bartenders, were truly on cloud nine to see the cocktail taken to the sky! This cloud-topped cocktail, the Wing Walkers’ Fuel, is now served and available to enjoy in Cahoots exclusively until the end of November.

Read more about our creative campaign here.


Mr Fogg’s Sea-Aged Libation: The first of its kind!

By Mr Fogg's, News

A few years ago, we sent cocktails to space. This year, we dropped them to the bottom of the sea for 193 hours – presenting Mr Fogg’s first ever sea-aged cocktail! Joining forces with Hendrick’s Neptunia Gin, the Inception Group Marketing Team had lots of fun producing this video in Devon this summer and overseeing the activation from start to finish.

This limited-edition nautical cocktail was available exclusively throughout October at specific Mr Fogg’s venues, served inside small treasure chests – just like the one Mr Fogg had ‘discovered’ under the sea! Thank you to all the adventurers who tested the waters and tried it themselves. Read more about the story behind Mr Fogg’s nautical discovery here.


2022: Another award-winning year!

By News

Earlier this year, Cahoots won Best New Site in the Publican Awards 2022! The extension of our 1940s station-themed cocktail bar impressed the judges with its authentic storytelling, after our innovative and hugely successful ‘Own the Bar’ launch campaign for the opening of the Ticket Hall & Signal Station, next to the original Underground space in Kingly Court, Soho.

In July, we were awarded ‘Bar of the Year’ for our newly opened London Gin Club site on Soho’s Great Chapel Street, as voted by the members of the public in the London Lifestyle awards.

In October, our CFO at Inception Group, Joseph Evans, was delighted to accept the ‘Breakthrough Brand’ award for Mr Fogg’s at Peach 20/20 Hero & Icon Awards 2022. Pictured next to Shamil Thakrar (fellow winner and co-founder of the brilliant Dishoom).

A huge thank you to all our internal teams and the external support involved in helping us achieve these titles. Here’s to winning many more awards over the next year and beyond!


New leaseholders of 50 Dean St, Soho

By Mr Fogg's, News

In August 2022, we were overjoyed to have become the new leaseholders of 50 Dean Street, Soho, where we will be opening a NEW Mr Fogg’s in early 2023.

We are very excited to be bringing Mr Fogg’s to such a prime location in Soho and we can’t wait to reveal the very unique concept that we’ve imagined for this space.

Stay tuned in the new year to find out more about our eighth Mr Fogg’s venue!

Control Room B: Now Open!

By Control Room B, News

It’s been nearly a month since we launched our latest addition to Inception Group: a unique all-day bar experience inside the iconic Grade II* listed Battersea Power Station: Control Room B! For the first time in history, guests are now able to step back into the 1950s and sit amongst its original control panels, dials and switchgear racks, whilst enjoying a delicious cocktail. Find out more HERE.


Open every day of the week, patrons can soak up the rich history of this iconic location, which once controlled one-fifth of all London’s power, whilst enjoying a selection of champagnes, coffees and light bites by day and a signature menu of high-voltage cocktails by night. View drinks menu HERE.

If you haven’t visited already, we look forward to welcoming you to Control Room B very soon. Opening out onto the main Turbine Hall and situated on its own private mezzanine within Battersea Power Station, you won’t be able to miss it!

Mr Fogg’s Apothecary: Launching in June 2022!

By News

NEW VENUE ALERT! We are thrilled to share some very exciting news across the group, including the launch of our latest addition to The Mr Fogg’s Collection – Mr Fogg’s Apothecary! Find out more HERE.

Located on Brook Street in Mayfair, this new Victorian cocktail bar will be home to a collection of tinctures, tonics and remedies from around the world, all in the form of delicious cocktails served in medicinal bottles. Book any night from Wednesday 1st June HERE.


In other Mayfair news, we have recently reopened Mr Fogg’s Secret Garden with a stunning summer makeover, transforming it into a tranquil Mexican hacienda-style hideaway behind Berkeley Square. Complete with outdoor heating, a retractable roof and vibrant flower displays, book an outdoor table from Wednesday to Saturday HERE.

Over in Fitzrovia, discover our newly-transformed, wisteria-filled Treehouse upstairs at Mr Fogg’s House of Botanicals, featuring a floral-inspired cocktail menu to match. To book a Treehouse table from Thursday to Sunday, click HERE.

Inception Conference & Annual Staff Party 2022

By News

Inception Group gathered as a company at The Leicester Square Theatre for the first time since January 2020 for our company conference, followed by a belated Christmas Party! Co-founder, Charlie Gilkes, reflected on a very challenging two years navigating Covid and the vision for the group, before Operations Director, Robin Kay, set out our company values and commitments and the Directors answered in a Q&A session. Afterwards, we all partied the night away at the brilliant Percy’s on High Street Kensington.

Inception Group Away Day 2021 – Brighton & Hove

By Inception Group

From 18th to 20th October, Inception Group’s head office, venue managers and head chefs escaped London for a seaside getaway to Brighton and Hove, celebrating in true Inception style at the stunning Rockwater.

Divided into groups of three, each day consisted of a morning breakfast conference followed by lunch, an afternoon on the beach and dinner with plenty of drinks in between!

The company trip was the perfect opportunity to bring colleagues back together and the team returned to London feeling refreshed and ready to tackle the busy Christmas season ahead! #IGAwayDay2021


Cahoots & Maggie’s: Winners in London Lifestyle Awards 2020!

By News

We are extremely proud to announce a DOUBLE Inception Group win at the London Lifestyle Awards 2020, with Cahoots winning Best Bar of the Year and Maggie’s winning Best Late Night Venue of the Year! After a very difficult eighteen months, we could not be happier to receive this uplifting news, and it’s truly wonderful to see London coming back to life!

A very well-deserved congratulations goes to our wonderful teams, for their hard work and dedication in getting our venues back up and running. And lastly, a huge well done to the team at Mr Fogg’s Society of Exploration, who had also made it to the Top Ten Bars of the Year. Celebrate with us and book a table at Cahoots, Maggie’s and Mr Fogg’s Society of Exploration!

Announcement: The London Gin Club, reopening September 2021!

By News

After a very tough year and a half, we’re delighted to be sharing some very GOOD NEWS!

We are very excited to have signed a 20 year lease on the iconic Soho institution on Great Chapel Street – The London Gin Club! After founding it in 2012, Julia Forte and Vicky Fisher successfully ran the bar for seven years before sadly being forced to close in 2019, due to severe damage caused by Crossrail. Whilst they remain freeholders, it’s the first time they’ve had tenants in the 88 years of their family owning the building!

Now that the Crossrail damage has been repaired, we are thrilled to announce the grand reopening of The London Gin Club in September 2021, largely as we knew it before. Stay tuned to find out our reopening date soon…