Barts and Cahoots are proudly representing the group at Cocktails in the City this year, at 1 Marylebone. Running from Thursday 30th March to Saturday 1st April, Cocktails in the City celebrates all things ‘cocktails’, with world-leading bartenders from 28 bars across London presenting their best creations.
We’re extremely pleased and proud to announce that Inception’s first venue ‘Barts’ has won not one, but two awards in the DesignMyNight 2017 awards.
DesignMyNight awards kicked off on the 1st of February and ran for the entirety of the month. Like every year, the awards received fantastic pick-up with several mentions in national and trade press and over 100,000 votes were cast.
Inception group are very excited to be featured in Virgin Experiences piece “Inside the business taking storytelling to a whole new level”
“As far as innovative uses of storytelling go in business, Inception Group takes some beating. The brainchild of co-founders Charlie Gilkes and Duncan Stirling, the nightclub, bar & restaurant operators, prides itself on immersing customers in unique and theatrical storylines…
Inception Group venues are designed to bring people on immersive and unexpected experiences. A great example of which is one of their latest spaces in Covent Garden – inspired by mobster films, it’s accessible through an industrial meat locker, where guests ‘negotiate’ with a butcher to enter.
Having promoted the brand through pop-ups at events such as Queen’s Club tennis championships and Henley Regatta the pair oversaw sales of £14 million in 2016, chalked up a place on the Fast Track 100 and now boast a staff of over 300. We spoke to the guys to get a better understanding of what storytelling means to their business.”
The full interview here: https://www.virgin.com/entrepreneur/inside-business-taking-storytelling-whole-new-level
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