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A New Level of Storytelling

By March 14, 2017News

Inception group are very excited to be featured in Virgin Experiences piece “Inside the business taking storytelling to a whole new level”

“As far as innovative uses of storytelling go in business, Inception Group takes some beating. The brainchild of co-founders Charlie Gilkes and Duncan Stirling, the nightclub, bar & restaurant operators, prides itself on immersing customers in unique and theatrical storylines…

Inception Group venues are designed to bring people on immersive and unexpected experiences. A great example of which is one of their latest spaces in Covent Garden – inspired by mobster films, it’s accessible through an industrial meat locker, where guests ‘negotiate’ with a butcher to enter.

Having promoted the brand through pop-ups at events such as Queen’s Club tennis championships and Henley Regatta the pair oversaw sales of £14 million in 2016, chalked up a place on the Fast Track 100 and now boast a staff of over 300. We spoke to the guys to get a better understanding of what storytelling means to their business.”

The full interview here: