We are extremely proud to have won TWO awards at the Restaurant Marketer & Innovator Awards 2020, after being shortlisted for FOUR categories! After last year’s success, taking home the award for ‘Launch Campaign of the Year’ for the opening of Mr Fogg’s Society of Exploration, we were thrilled to add two more awards to our shelf! Last night, we won ‘Digital Campaign of the Year’ and ‘Best Use of Video’, for our innovative, multi-channel ‘Own the Bar’ launch campaign for the new Cahoots Ticket Hall & Control Room.
Four years after opening Cahoots Underground, we expanded the brand and narrative to our recently launched Cahoots Ticket Hall & Control Room, which is located opposite the original, on Kingly Street. In doing so, we partnered with Tanqueray No. TEN to create an innovative multi-channel launch campaign that no cocktail bar had ever done before, advertising the job role of a lifetime: to become the ‘owner’ of the new Cahoots venue for one week only!
The chosen applicant would not only take home the opening week’s profits, but also enjoy their own 1940s launch party ‘on the house’, free gin for life in the new venue and so much more! We announced the exciting role through a 1940s-style video created in-house by our marketing team, which won us the award for ‘Best Use of Video 2019’, showcasing all the fun and exciting aspects of the job: https://vimeo.com/360511498
Scroll down to see why RMI chose us for the awards…
DIGITAL CAMPAIGN OF THE YEAR
“Set inside an abandoned train station in post-war Britain, Cahoots was a clear winner to the judges for embracing the creative nature of the venue and delivering it simply and effectively online through brilliant content. The Inception Group team set out a strategy to increase brand awareness and maximise booking for the new venue.”
BEST USE OF VIDEO
“Cahoots, the well-known brand by Inception Group, won the best use of video award for developing an innovative, fun and on-brand video that showed real creativity. The aim of the campaign was to maximise brand awareness and exposure for the launch, maximise bookings for the new venue, increase social and website traffic, all whilst correctly representing and encompassing the feel of the brand and its values.”