We are thrilled to announce that Inception Group have WON ‘Best Marketing Campaign’ in The Cateys Awards 2019, held at the magnificent Grosvenor House – our second award this year for Mr Fogg’s Society of Exploration’s viral launch campaign! Since 1984, the prestigious Cateys awards have been well-established as ‘a celebration of all that’s great in UK hospitality’, recognising innovative brands from hotels and restaurants to pubs and bars across the UK.
Up against the likes of M Restaurant and Marriott Hotel, the launch campaign for Mr Fogg’s Society of Exploration was a campaign that went viral, advertised as the ‘best job in the world’ with over 10,000 people applying for the chance to travel across the world in the footsteps of the fictional Phileas J. Fogg from Jules Verne’s novel, Around the World in Eighty Days. It received worldwide media attention and included strategic social media and marketing campaigns before opening the venue.
