Inception Group WINS ‘Best Late Night Operator’ In the UK at The Publican Awards 2020!

By | Inception Group, News

Inception Group is delighted to announce our fifth award of 2020 so far! Last night, we were named ‘Best Late Night Operator’ in the UK at The Publican Awards 2020. Honouring excellence within the pubco sector and judged by a panel of hospitality experts, these prestigious awards represent the pinnacle of success within the industry, and we’re thrilled to be recognised alongside the other esteemed finalists, Stonegate Pub Company and The Deltic Group. 

This is our second Publican Award, following our largest brand, Mr Fogg’s, winning the ‘Best Pub Brand/Concept’ award last year (2019). Inspired by Jules Verne’s fictional character, Phileas J. Fogg, in his novel Around the World in Eighty Days, the Mr Fogg’s collection doubled in size to six venues across London in 2018, and with more on the horizon, the Mr Fogg’s brand continues to go from strength to strength.

Charlie Gilkes & Duncan Stirling, Inception Group Co-Founders

On winning the award, Charlie Gilkes, Co-Founder of Inception Group says:

“We were so honoured to win our first Publican Award last year for Mr Fogg’s, and to receive a second this year, but this time for our whole estate, feels incredibly special. We are hugely proud of all the distinct brand concepts within our collection, and it is great to be able to share this accolade with all the brands and teams. With 11 sites across our estate, we are acutely aware that within the pub industry we’re considered a small player, so to be recognised for standing-out amongst the pub giants, is a great achievement for us.”

Cahoots Ticket Hall & Control Room WINS ‘Best New Pub/Bar Site’ in the Casual Dining Awards 2020!

By | Cahoots, News

We are thrilled to announce that Cahoots has won the Casual Dining Award for ‘Best New Pub/Bar Site’ against five other shortlisted finalists! Celebrating the multi-million pound casual dining sector, the Casual Dining Awards highlight the achievements of some of the most successful names in the industry, recognising those who push the boundaries in innovation.

Cahoots Ticket Hall & Control Room proudly took first place, competing against some incredible names such as Alberts Schenke in Liverpool, The Alchemist, Duke of York (Barworks), The Florist and Mikkeller.

Be sure to visit the brand new additions (the Ticket Hall and Control Room) at Cahoots, right opposite the original, on Kingly Street. See more here

The Ticket Hall

The Control Room

Inception Group WINS ‘Best Social Media Presence of the Year’ in the Class Bar Awards 2020!

By | Cahoots, Inception Group, News

Having won for Mr Fogg’s in 2018, we were extremely excited to have not one, but TWO of our brands shortlisted again for the ‘Best Social Media Presence of the Year’ award in the Class Bar Awards 2020. Both Mr Fogg’s and Cahoots had made the final three for their outstanding social media.

Waiting eagerly to hear the results, the team was overjoyed when Cahoots’ name was called!

See why Class Bar chose Cahoots as their winner for ‘Best Social Media Presence 2020’:

“With the creative use of cinemagraphs, videos, gifs and cleverly-styled vintage photography, Cahoots showcases its offering, not least its fantastic cocktail serves, seamlessly to the digital sphere.” – Class Bar Awards 2020

#AWARDS2020 #WINNER

Inception Group WINS ‘Best Digital Campaign’ and ‘Best Use of Video’ at Restaurant Marketer & Innovator Awards 2020!

By | News

We are extremely proud to have won TWO awards at the Restaurant Marketer & Innovator Awards 2020, after being shortlisted for FOUR categories! After last year’s success, taking home the award for ‘Launch Campaign of the Year’ for the opening of Mr Fogg’s Society of Exploration, we were thrilled to add two more awards to our shelf! Last night, we won ‘Digital Campaign of the Year’ and ‘Best Use of Video’, for our innovative, multi-channel ‘Own the Bar’ launch campaign for the new Cahoots Ticket Hall & Control Room.

Four years after opening Cahoots Underground, we expanded the brand and narrative to our recently launched Cahoots Ticket Hall & Control Room, which is located opposite the original, on Kingly Street. In doing so, we partnered with Tanqueray No. TEN to create an innovative multi-channel launch campaign that no cocktail bar had ever done before, advertising the job role of a lifetime: to become the ‘owner’ of the new Cahoots venue for one week only!

The chosen applicant would not only take home the opening week’s profits, but also enjoy their own 1940s launch party ‘on the house’, free gin for life in the new venue and so much more! We announced the exciting role through a 1940s-style video created in-house by our marketing team, which won us the award for ‘Best Use of Video 2019’, showcasing all the fun and exciting aspects of the job: https://vimeo.com/360511498

Scroll down to see why RMI chose us for the awards…

DIGITAL CAMPAIGN OF THE YEAR

Set inside an abandoned train station in post-war Britain, Cahoots was a clear winner to the judges for embracing the creative nature of the venue and delivering it simply and effectively online through brilliant content. The Inception Group team set out a strategy to increase brand awareness and maximise booking for the new venue.”

BEST USE OF VIDEO

“Cahoots, the well-known brand by Inception Group, won the best use of video award for developing an innovative, fun and on-brand video that showed real creativity. The aim of the campaign was to maximise brand awareness and exposure for the launch, maximise bookings for the new venue, increase social and website traffic, all whilst correctly representing and encompassing the feel of the brand and its values.”

#AWARDS2020 #WINNER

Bunga Bunga at Queens!

By | News

This summer it was game, set, match for Bunga Bunga, as we popped up at the internationally renowned Queens Club. The Bunga Enclosure became the perfect player’s lounge, with an Italian courtyard, miniature tennis tables and of course a good dose of tongue-in-cheek decor. Guests could sit back and relax, in between watching the pros. Partnering with Grey Goose we had a selection of refreshing signature serves, such as the Grey Goose Le Grandissimo Fizz.

Take a look yourself below…

Three new Mr Fogg’s bars to open in 2018

By | News

It’s a very exciting year for Inception Group as we prepare to double the amount of venues currently under the Fogg’s brand, with three opening this year alone. The first, ‘blooming’ around June, is Mr Fogg’s House of Botanicals – a bright, spacious bar, bedecked in flora and fauna and housing Mr Fogg’s vast collection of botanicals acquired on his many trips around the globe.

The second will be opening its doors around September in the heart of the City, in Broadgate Circle, Liverpool Street. It will be a twist on the Mr Fogg’s brand, called Mrs Fogg’s, and is a tribute to Mr Fogg’s wife Aouda who originated from India. The venue will incorporate touches of India, reflecting the culture both in its decor and in its menu; the bar will also serve delicious Indian small plates.

Then, in autumn, the exciting and highly experiential Mr Fogg’s Society of Exploration will be opening in Bedford Street, Charing Cross – near the location where Mr Fogg initially set off on his journey around the world in 80 days. The Society of Exploration will be exactly that – a venue dedicated to exploring. It will focus on travel, housing a Map Room where guests can plan both short and long trips. It will also be taking guests on an exploration of the senses, with an exciting and unique drinks menu. And, hints of the impending industrial revolution will be largely prominent in the venue, with automated contraptions and an incredible cocktail creating machine.

Read more here: https://www.standard.co.uk

Cocktails In The City 2018!

By | News

After an incredibly successful last year, with Cahoots crowned ‘Overall Winner’ of Cocktails in the City Summer 2017, Mr Fogg’s winning ‘Best Stand’ and Barts coming 3rd for ‘Best Cocktail’, we were very excited for 2018! This year, we took Cahoots and Mr Fogg’s to London’s biggest cocktail event, with Cahoots featuring a nautical theme and Mr Fogg’s a floral one – in honour of the imminent opening of Mr Fogg’s House of Botanicals.

Cahoots proudly partnered with Brugal 1888 rum, and Mr Fogg’s with Roku gin.

Cahoots’ Bar Manager wins Margarita Loves Cointreau competition!

By | News

We’re delighted to announce that our Bar Manager at Cahoots, Michele Venturini has won the Margarita Loves @CointreauCompetition! Michele was up against very tough competition, but he stood out “by a long way”, as quoted by the four judges! Congratulations, Michele! #MargaritaLovesCointreau#CahootsLondon 🏆

Read the Bar Magazine article here: https://goo.gl/oGmT5v

Mr Fogg’s wins Best Social Media Presence in the Class Bar Awards 2018!

By | News

We’re extremely proud to announce that Mr Fogg’s Residence, Gin Parlour and Tavern won Best Social Media Presence of the year in yesterday’s 2018 Class Bar Awards! Based on content, presentation and activations relating to social media over the last year, Fogg’s won against the brilliant Oriole and Filter + Fox. With Barts making the longlist too, we’re very proud of the group’s social media presence and excited for the year to come!

Bunga Bunga’s pizza-flavoured cocktail

By | News

#NationalPizzaDay is coming up, and we’re celebrating with our very own pizza-flavoured cocktail at Bunga Bunga Battersea – The Tricolore! And what’s more, you can enjoy 30% off pizzas at Bunga Bunga Battersea and BungaTINI on 9th February if you sign up to: https://lnkd.in/dVjKQjp

Take a look at our pizza-flavoured cocktail on Channel 4’s Sunday Brunch, and this article in London Evening Standard: https://goo.gl/HE8psv